About the project the Senior without accidents
Project Senior without accidents from 2018, dedicated to the safety of the elderly in road traffic and are among the long-term preventive programs in this area. Responds to the fact that with increasing age increases the risk of serious consequences of traffic accidents – not only for drivers, but also pedestrians, cyclists or passengers by public transport.
History in numbers
From year
we help in transport
72
polled seniors
The whole
in all regions of the
New format: film educational performance
We are moving from the theatre to film
In the fifth continuation of the project we come up with a significant innovation. Theatrical format to replace the film educational performance, which further expands the possibilities of working with the story, the emotions and the involvement of the audience.
The basis is feature film with a detective twistcreated specifically for a senior target audience. The Film reflects the current traffic situation, that the elderly encounter in everyday life – such as drivers, cyclists and pedestrians.
An interactive experience that draws into the plot
The Film is not a passive monitoring. On the contrary:
01
You are watching story divided into several parts.
02
The Film stops at key moments.
03
You vote on the further development of the plot.
04
We are discussing about the risks and proper solution.
This principle of active involvement promotes better memorization of information, and naturally leads to a reflection on own behaviour in traffic.
Film on canvas online
In theaters and halls
- 140 film educational performance
- 40 public screenings
- The addition of a live, moderated discussion
Interactive online film
At the same time there is also the interactive online version of the film, which allow you to engage the elderly, who can not personally attend the screenings.
Familiar faces and support guarantee
In the film stand out known and favorite actorswho are elderly loved ones and increase the credibility and attractiveness of the communication. The technical content is produced in collaboration with the transport experts and representatives of the institutions dealing with road safety and first aid.
Part of the project are also:
- Current educational materials in printed and electronic form
- Thematic media campaign
- Long-term operated an informational website and online platform
The goal of the project
The main objective of the project Senior without accidents is reduce the number of serious accidents of the elderly, boost their confidence and ability to properly respond in situations of risk and at the same time, contribute to greater tolerance between generations in transport.
The project shows that the prevention can be understandable, fun, and human – and that the education of the elderly makes sense.
Project partners
Project Senior without accidents arises thanks to the cooperation of professional, media and implementing partners who have been involved in the prevention, safety and education in transport.
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